branding

Air pillow protective packaging with color; Pregis Inspyre Pregis LLC, a leader in protective packaging materials is launching Pregis Inspyre. A new protective packaging brand full of color options to help improve the customer experience. The unboxing craze is as popular as ever, and this allows brands to introduce a pop of color into their customers'...

Packaging design can be a vastly important part of the overall development of a product. With an appealing image presented to consumers, average products can be transformed in the eyes of their users, giving them new levels of quality and improvement over time. Some brand owners apparently do not believe this, however, even as real-world design...

Typically, packaging doesn't break the mold, as companies are content to keep it within easy-to-control paradigms of development. However, an increasingly common production style - disruptive packaging - is drawing more attention than expected in the current market, and more companies than ever are taking notice. One of the foremost reasons why disruptive...

As the market will remain sturdy in the next few years, some industry leaders are noting that the decisions made when it comes to product packaging in general can have major effects on the quality of the food itself, putting new emphasis on product development. Food packaging continues to be a strong force throughout the overall industry, its packaging...

Printed plastic bags are one way customers ensure that the products they sell are packaged in a way to gain notice. The two most common printing methods are random printing, or registered printing. Random printing on poly bags When a printed image repeats every so many inches on a product, not necessarily in the same location, the printer is utilizing...